Strengthen Litchi Industry & Further Improve Lilin Image

　　Party MemberLive Streaming Hosts Recommended Lilin Litchi

　　On June 25^th, 2022 Huizhou HZZK High-tech Zone Lilin Town 1^st Litchi Cultural Festival was opened, attracting many citizens and tourists. The theme of the 1^st Litchi Cultural Festival is "Party-building Guides & Promotes Rural Revitalization" and Lilin Litchi Helps the Integrative Development of Three Agricultural Industries". The opening ceremony was held next to the park under Dieqi Road Bridge, Qiling Village, Lilin Town.

　　There were many activities at the opening ceremony: Lilin Chamber of Commerce and SF Express signed the cooperation agreement; The 1^st Litchi Challenge Competition winner representatives of Lilin Town were presented with awards; The Alliance of Lilin Litchi Intervillage Industrial Development was awarded with plaque; Lilin Chamber of Commerce was awarded with "Kind Help for Farmers” plaque.

　　Led by Party Building, Lilin Explores a “Litchi Plus” Diversified Model of Development

　　Our journalists learned from the opening ceremony that in order to fully promote the prosperity of litchi industry in Lilin, focus on the integrative development of the Agricultural Production, Agricultural Product Processing Industry and Agricultural Market Service Industry, Lilin town actively explores the "Litchi Plus" Diversified Model of Development, expands the sales of litchi and builds Lilin Litchi brand and boosts rural revitalization with the lead of Party-building.

　　"We will take this event as an opportunity and make a rural revitalization strategy with Lilin characteristics. I hope this event will make the outside world hears, sees and understands Lilin." Zhong Xiaojun, the Secretary of Party Committee of Lilin Town mentioned that Litchi Cultural Festival is not only an annual event of the town, but also a perfect platform to further improve the image of the town.

　　Next, Lilin Town will give full play to the unique location advantage as "the close neighbor" of Dongguan and Shenzhen, take Lilin litchi as its specialty, strengthen litchi industry and further improve the image of Lilin in its development to make Lilin’s litchi industry a model of industrial revitalization in Huizhou, in Guangdong and even in China.

　　In addition, relying on its natural ecological advantages, Lilin continues to promote thebuilding of demonstration belt for rural revitalization and the development model of "Customized Industry for Each Town", "Customized Policy for Each Village" and "Customized Product for Each Village". Lilin will continue to extend the agricultural industry chain, expand and strengthen the brand chain, strive to upgrade the value chain and adjust measures to local conditions so as to make the features of each village a key for farmers to increase income and become prosperous.

　　Party Member Opens the Live Streaming to Market for Litchi and Help Farmers Increase Income

　　Zhang Zuguang from Chengli Agricultural Products Specialized Cooperative of Lilin Town won the first prize of 2022 Huizhou HZZK High-tech Zone Lilin Town 1^st Litchi Challenge Competition. "It is a surprise for me to win the first prize and I'm happy to contribute to promoting Lilin Litchi brand." Mr. Zhang said he sold 4,500 kg of litchi on the day of the opening ceremony.

　　"Litchi tastes good." "Can I have it delivered? I want to buy a dozen boxes for my friends." At the opening ceremony, boothslike Litchi Tasting, Litchi Bouquet, Litchi Down-stream Processing, SF Express Logistics Distribution Station and Live Streaming Room were set up on both sides of the venue. In particular, the tasting area attracted many people to stop for tasting and buying. Our journalists learned that the current price of the Lilin Nuomici Litchi was at RMB 44 per kilogram and the Osmanthus Flavor Litchi at RMB 32.

　　"The skin of the fruit is bright red, sweet and juicy, and the flesh is plump and sweet but not greasy. Now, several century-oldlitchi trees are still kept in Lilin..." In the booth for live streaming, party member hosts were busy introducing Lilin Litchi and market it to online fans. We were informed that this is the active exploration of the Lilin Town Party Committee to promote the development of distinctive industries led by Party-building. Relying on the mode of "Pioneer + New Business Mode + Live Streaming" it broadens sales channel, reduces sales cost and strives to pave the way for the "last mile" between agricultural products for rural revitalization and the consumers. It is reported that the live streaming lasted less than two hours but received 21,000 likes, with a total online transaction volume of RMB 7,878.4.

　　In order to make fruit farmers’ express delivery more convenient, Lilin Chamber of Commerce and SF Express signed the cooperation agreement. Our journalists learned that SF Express will set up 4 village collection stations in the two main litchi producing villages: Qilin Village and Junziying Village in Lilin Town, so that farmers can send parcels of litchi without leaving the village. For now, 3 stations have been put into use. SF Express special economic officer in eastern Guangdong introduced that SF will offer different degrees of top-up rebates to farmers with large quantity of litchi delivery. For e-commerce farmers, it will customize e-commerce preferential prices and appoint special customer support staff.

　　In addition, in order to promote the integration of culture and tourism, the Party Committee andGovernment of Lilin Town led a field investigation team and made two excellent routes for litchi picking experience in Lilin, namely: Litchi Exploration Tour and Litchi Fragrance Tour.

　　It is reported that after the opening ceremony, litchi farmers will selllitchi at Tiantou Market near the park under the Dieqi Road Bridge, Qiling Village, Lilin Town from the afternoon of June 25^th to July 5^th.